It’s a really simple, we offer a high-quality exercise and fitness facility with no 'frills and fuss' and therefore have opted not to include a sauna, steam, spa and pool. We also cut out the frills such as a towel service and use technology to automate our systems (e.g. online sign up, member app). All this helps keeps the costs low and we pass on these savings through to you, the customer, in the form of fantastically low and flexible gym memberships. Putting it simply, we focus on providing proper health and fitness benefits, and less on the expensive luxuries that only a small percentage of gym members want.